Advertising and Marketing That Build Sales!

Each Western Sizzlin franchisee has access to Marketing and Advertising support to build local store sales and ultimately build the Western Sizzlin brand. Franchisees contribute to our Advertising, Development and Research Fund or ADRF which utilizes the combined funds to execute national quality marketing initiatives.

Franchisees are highly encouraged to use marketing resources made available to them through ADRF. As part of our marketing program, we offer our franchisees creative and highly effective materials that are designed to enhance brand awareness, establish our successful company's positioning, encourage product trial, increase customer loyalty and generate unit sales. As an added bonus, franchisees enjoy cost savings with the combined buying power.

As Western Sizzlin’s exclusive in house advertising agency, ADRF offers many levels of marketing support to help each restaurant succeed and grow. National marketing campaigns are shipped to each store throughout the year. In addition, ADRF staff members are available for consulting on local store marketing as well as providing custom graphic design services for individual stores. A wide variety of promotional items and local store marketing tools are available online which stores can order as needed. Whether it is posters or comment cards, radio copy or television commercials, ADRF provides you with the tools you need to be successful!